BRIDGESTONE

DRIVE GREAT FUTURES

Raised $4.5 million for Boys & Girls Clubs of America and donated vans to provide safe transportation, ensuring children have access to essential resources for a brighter future.

ROLE // ACCOUNT SUPERVISOR

KEY HIGHLIGHTS

  • Significant Fundraising: Raised $4.5 million for BGCA through in-store donations and a round-up program.

  • Nationwide Impact: Supplied vital transportation for children to safely reach club locations which benefited over 600,000 members of Boys & Girls Clubs of America (BGCA).

  • Increased Sales: Increased in-store sales, which was partly attributed to customers’ appreciation for Bridgestone’s support of a worthy cause.

  • Deepened Retailer Relations: By working closely with retailers, Bridgestone fostered stronger relationships that benefitted both the company and local communities.

  • Agency: R/GA

    Account Lead: Stephanie Kim

    Account Manager: Megan Spiess

    Creative Directors: Aaron Mosher and Dave and David Yankelewitz

    Senior Influencer Strategist: Breanne Thomas

    Strategist: Meghan Lorito

BOYS AND GIRLS CLUB OF AMERICA PARTNERSHIP

We donated Bridgestone vans to Boys & Girls Clubs across the country, enabling thousands of children to access after-school programs and essential resources they otherwise might miss. This initiative made a tangible difference by ensuring safe, reliable transportation to positive environments for children to grow and learn.

SOCIAL DIGITAL CONTENT

Social videos were created to share club members' personal stories, which amplified the campaign’s reach and emotional impact.

IN-STORE IMPACT

In-store donations went directly toward supporting BGCA’s infrastructure and programs, helping the organization sustain and expand its resources to benefit even more youth across America.