BRIDGESTONE: DRIVING GREAT FUTURES ACTIVATION

Client // Bridgestone

Role // Account Executive

The Bridgestone "Driving Great Futures" campaign supported the Boys & Girls Clubs of America by addressing the critical need for safe transportation. Bridgestone provided vans to clubs nationwide, ensuring children could access essential resources to pursue their futures.

Key Highlights:

  • Nationwide Impact: Supplied vital transportation for children to safely reach Boys & Girls Clubs.

  • Significant Fundraising: Raised $4.5 million for BGCA through in-store donations and a round-up program.

  • Community Engagement: Strengthened retailer relationships, driving sales while benefiting local communities.

  • Storytelling & Awareness: Supported by social videos showcasing the positive impact on club members, reinforcing Bridgestone’s commitment to better futures.

Awards:

  • Engage for Good HALO Award: Finalist: Consumer Donation/Crowdfunding Category

  • REGGIE Award: Bronze Winner: Partnership Campaigns Category

  • PR News Award: Honorable Mention: Cause Branding Campaign CSR Category

  • Bridgestone Group Awards: People Category

CASE STUDY