HANES

A LOVE LETTER TO HIP-HOP

Paid tribute to hip-hop’s 50th anniversary, crafted in collaboration with artists like @asaptyy, @wilsonathletics, @rappingprincess, and @wakaiforreal, honoring the white tee as a symbol of hip-hop culture. The selection of artists was meticulously coordinated in partnership with Roc Nation and the $ASAP team.

Role

Account Supervisor

Key Highlights

Positive Sentiment: Maintained 100% positive sentiment, reinforcing Hanes' ties to the hip-hop community.
Noteworthy Partnerships: Established and nurtured partnerships with Roc Nation and the A$AP team, creating strong connections with both the brand and artists, which were crucial for the campaign's success.
Influencer Engagement: 62% of influencer recipients re-shared content from customized kits.

ACD: Rushil Nadkarni, Avi Steinbach, Kyle Kimball
Creative team: Isaiah Timmons, Jacob Knight Thomas
Social Creative Lead: Nadezhda Camperlengo
Group Account Director: Katie White
Account Supervisor: Megan Spiess
Producer: Marjorie Anacelia
Director: Shomi Patwary
Production: Illusive Media