HANES: HOODIE HOTLINE ACTIVATION

Client // Hanes

Role // Account Supervisor

With only $3K, we made a major impact, generating 13K impressions and hundreds of calls. By leaning into humor and cultural relevance, we showed that a tiny budget can spark big conversations.

Key Highlights:

• Cross-Platform Engagement: Achieved 13K impressions, 16.4K views, and 924 engagements across social media platforms with a budget under $3K.

• Interactive Feature: The Hoodie Hotline generated 883 calls, enhancing brand engagement and providing a memorable user experience.