HANES: JASPER THE DOLL MINI-WEAR ACTIVATION

Client // Hanes

Role // Account Supervisor

This activation brought a playful twist to Hanes, featuring Jasper the Doll as a pint-sized fashion icon. With a budget of just $2K, we turned everyday comfort into something irresistible, blending creativity with cultural buzz. Jasper’s mini-wear line became an instant hit, generating engagement and proving that Hanes can be as cool in miniature form as it is in real life.

Key Highlights:

• Record Breaking ROI: Achieved an impressive 8.2:1 return on ad spend with a budget under $2K.

• Viral Engagement: Generated over 1 million impressions and 174,810 engagements by tapping into Jasper’s widespread popularity.

• Sustained Impact: Jasper’s ongoing posts featuring the Hanes set added upwards of 870,086 impressions and 146,497 engagements beyond the initial interaction.