Client // Hanes

Role // Account Supervisor

We built Social Studio to streamline Hanes' in-house content creation, turning real-time cultural moments into shareable, on-brand social media content. This operational overhaul improved efficiency, reduced costs, and allowed the brand to react faster than ever to trends. The result? A nimble, always-on social strategy that keeps Hanes relevant in the fast-paced digital world.

Key Highlights:

• UGC Resharing to Original Content: Transitioned Hanes from UGC to high-quality, original content, enhancing brand presence and engagement.

• Creative Vision Workshops: Led collaborative workshops with the Hanes and The Martin Agency leadership teams to align on a unified, forward-thinking vision, driving effective content strategies throughout the year.

• Social Playbook Development: Developed a comprehensive social media playbook, ensuring consistency and strategic alignment across all platforms.