Client // Old Navy

Role // Account Supervisor

The ‘Spring Struttin' campaign marked Old Navy’s 30th anniversary, blending nostalgia with fresh, vibrant visuals. This campaign was pivotal in stabilizing Old Navy’s sales during a challenging retail period.

Key Highlights:

• Sales Impact: The campaign contributed to a 6% increase in overall sales and 2% growth in comparable store sales.

• Creative Impact: Originally planned as a short-form :15s spot, the campaign’s impact led to an extended media buy, amplifying its reach.