OLD NAVY: SUMMERING

Client // Old Navy

Role // Account Supervisor

Tracee Ellis Ross and Yara Shahidi kicked off summer in style with this 360° campaign. Conceptualized and directed by our team at The Martin Agency, this campaign marked Zac Posen’s first creative collaboration with Gap Inc. It elevated Old Navy’s brand, blending star power with fresh, modern energy, and positioned Old Navy as the go-to summer style destination for 2024.

Key Highlight:

• Social Integration: Drove significant engagement across social, extending the campaign’s reach and maintaining high engagement throughout the season.