SAMSUNG GLOBAL: MOTHER’S DAY ACTIVATION

Client // Samsung Global

Role // Account Manager

With a modest budget, we turned Mother’s Day into a global success for Samsung. Combining heartfelt storytelling with a sharp digital strategy, we earned 10.6MM organic impressions. The campaign resonated so strongly that 38 markets adopted it after launch, driving the highest daily #withGalaxy mentions in three years. This wasn’t just about tech—it was about connecting families at a time when it mattered most.

Key Highlights:

  • Global Reach & Impact: Achieved 10.6 million impressions and 2.8 million TikTok views, with 1.1 million engagements across platforms.

  • Widespread Adoption: Adopted in 38 local markets after launch, driving the highest daily average of #withGalaxy mentions in three years, with a +74% increase over 2020’s daily average.

  • Exceeding Benchmarks: Saw a +51% lift in engagement rate on TikTok, far surpassing platform norms.

  • Influencer Reach: Engaged influencers like Yara Shahidi, Danny Casale, and Jalaiah Harmon, generating 4.2 million impressions from influencer content.