SAMSUNG GLOBAL: S20 FE PRODUCT LAUNCH

Client // Samsung Global

Role // Account Manager

The Samsung Galaxy S20 FE campaign, featuring BTS, was a pivotal moment in Samsung’s marketing strategy. Conducted virtually during the pandemic, this campaign captured BTS’s global influence and strengthened Samsung’s position in the market.

Key Highlight:

• Global Impact: The campaign drove significant engagement, solidifying the Galaxy S20 FE’s appeal to younger audiences.