SAMSUNG GLOBAL
S20 FE PRODUCT LAUNCH
Featuring BTS and conducted virtually during the pandemic, this initiative harnessed global fan engagement to elevate Samsung’s market position.
ROLE // ACCOUNT MANAGER
KEY HIGHLIGHTS
Key Highlight:
Global Impact: The campaign drove significant engagement internationally, solidifying the Galaxy S20 FE’s appeal to younger audiences.
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Agency: R/GA
Creative Directors: Aaron Mosher and Dave and David Yankelewitz
Production Lead: Amy Moore
Design Lead: Pawel Rokicki
Account Lead: Kris Gibbons
Account Directors: Madeline LaRocca, Kris DiMaggio