OLD NAVY

SPRING STRUTTIN’

Marking Old Navy’s 30th anniversary, this campaign brought nostalgia to life with bold, vibrant spring visuals, anchoring sales through a challenging retail period.

ROLE // ACCOUNT SUPERVISOR

KEY HIGHLIGHTS

  • Sales Impact: 6% increase in overall store sales and a 2% growth in comparable store sales at Old Navy.

  • Creative Impact: Strong reception turned an initial short-form :15 spot into an expanded media buy, adding :60, :30, and unique :06 assets to amplify reach.

  • Agency: The Martin Agency 

    Director: Ace Norton

    Account Director: Marisa Weber

    Executive Creative Director: Ashley Marshall

    Group Creative Director: Paty Ortiz

    Copywriter: Hope Thomas

    Art Director: Maria Jose Cuyan

    Producer Nicole Lederman, Mel Calabro

    Account Supervisor: Megan Spiess

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