HOODIE HOTLINE ACTIVATION

A tiny budget can spark big conversations. With just $3K, we generated 13K impressions and hundreds of calls by using quick wit and maintaining a steady pulse on social.

HANES

ROLE // ACCOUNT SUPERVISOR

KEY HIGHLIGHTS

  • Cross-Platform Engagement: Achieved 13K impressions, 16.4K views, and 924 engagements across social media platforms with less than a $3K budget.

  • Interactive Feature: The Hoodie Hotline generated 883 calls, enhancing brand engagement and providing a memorable user experience.

  • Agency: The Martin Agency

    Production Partner: Superjoy

    Social Creative Lead: Nadezhda Camperlengo

    Social Media Manager: Megan Craig

    Strategist: Megan Bagli

    Account Director: Katie White

    Account Manager: Justin West

    Account Supervisor: Megan Spiess

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