HANES

SOCIAL STUDIO

The social studio was built to streamline Hanes in-house content creation, turning real-time cultural moments into shareable, on-brand social media content.

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ROLE // ACCOUNT SUPERVISOR

KEY HIGHLIGHTS

Operational Overall: The social studio overhaul boosted efficiency, cut costs, and enabled rapid response to trends—resulting in a nimble, always-on strategy that keeps Hanes relevant in the fast-paced digital world.
UGC Resharing to Original Content: Upgraded from UGC to original content, strengthening brand presence and engagement.
Creative Vision Workshops: Aligned Hanes and agency teams on a forward-thinking vision for year-round content strategy.
Social Playbook Development: Built a playbook for consistent, strategic content across all platforms.

Agency: The Martin Agency
Production Partner: Superjoy
Production Lead: David Freeman
Associate Creative Director: Rushil Nadkarni, Avi Steinbach
Social Creative Lead: Nadezhda Camperlengo
Social Media Manager: Megan Craig
Strategist: Alana Gleason
Art Director: Lacey Tobler
Copywriter: Ryan Cuming
Account Director: Katie White
Account Supervisor: Megan Spiess

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